A Luxurious Brand Refresh for Lutecia’s Premium Identity

I led and create the logo design, branding, and art direction for Lutecia, a premium perfume shop network, ensuring a seamless blend of luxury, heritage, and modern sophistication. The challenge was to refresh the brand’s identity while maintaining its trust and recognition among loyal customers. Inspired by Lutecia’s Parisian roots, the Eiffel Tower became the central design element, reinforcing the brand’s connection to elegance and prestige. The result? A refined, premium brand experience that enhances customer confidence and strengthens Lutecia’s influence in the high-end fragrance market.