Georgia – Made by Characters: Showcasing Georgian Culture at Frankfurt Book Fair 2018

As the Art and Creative Director for Georgia's participation as the Guest of Honour at the 2018 Frankfurt Book Fair, I led a big and great team in developing a comprehensive concept and visual identity that encapsulated the essence of Georgian culture. Our work encompassed the creation of the "Georgia – Made by Characters" brand, integrating the Georgian alphabet into the design to emphasize the nation's literary uniqueness. This cohesive visual strategy was applied across various mediums, including video production and pavilion design, effectively communicating Georgia's cultural narrative to an international audience.